STARTS initiative - Artists in Innovation Projects

S+T+ARTS = STARTS: innovation at the nexus of Science, Technology, and the Arts strives to bring artists into H2020 research projects to push for innovation. Artists will help creating prototypes for real-time situations such as art performances. The session participants will discuss concrete ways hope to integrate artists in innovation and industrial projects in the scope of Netfutures.

An enhanced collaboration between art and technology would not only stimulate innovation and thereby enhance the competitiveness of Europe on a global scale; it would also help unleash creativity in our society and in European regions. Such collaborations bring together art and technology for a holistic exploration of opportunities opened by the digital revolution that does not respect the traditional boundaries of sectors, disciplines or the culture-engineering divide.

See Starts-exhibition

Detailed Workshop Outline

->Introduction by facilitator
->Short intervention by 5 artists from various fields - linked to industry and society
->Presentation of future wearable connected fashion


Martine-Nicole Rojina


Martine-Nicole Rojina is a professional music- and immersive multimedia content producer and consultant for immersive AV innovation, VR, AR & future technology.

Her curiosity and empathy for technology, science, engineering, economy, art and education are the core drivers of her transdisciplinary projects and collaborations in the MPATHY STUDIO, where she functions as a "bridge" to create common ground for multiple fields of expertise.

Currently she transforms the public art scuplture Rock Strangers Oostende of the internationally recognized Belgian artist Arne Quinze into a music instrument and immersive, interactive av installation.

Watch her TED talk "Why waves make sense to me":

Salvatore Iaconesi

Human Ecosystems Relazioni, President

Salvatore Iaconesi is robotic engineer, artist, designer and hacker. He teaches Transmedia Design and Near Future Design at ISIA University in Florence. He is a TED Fellow, Yale World Fellow and Eisenhower Fellow. He is the founder of Art is Open Source, Human Ecosystems and Nefula.
He is operates transdisciplinary projects which investigate the mutation of human beings and their societies with the advent of ubiquitous technologies and networks, creating innovative products and services, as well as data-driven artworks which have been exhibited in museums and events worldwide.

Vinet Hugues

Director of Research and Development, IRCAM

Hugues Vinet is Director of Research and development of IRCAM, Paris and coordinator of the H2020 VERTIGO project.

VERTIGO as part of the STARTS initiative of the EC DG Connect promotes the roles of artists as catalyzers of innovation in ICT projects. VERTIGO organises a program of artistic residencies in collaboration with ICT projects in Europe (45 residencies to be funded between 2017 and 2020) and its first ongoing call has selected 39 projects in all sectors of ICT which will be the basis for the first residencies.

Heritiana Ranaivoson

imec-SMIT-VUB, Senior Researcher

Heritiana Ranaivoson is Senior Researcher and Project Leader at imec-SMIT-Vrije Universiteit Brussel (Belgium) since 2010. He currently acts as Project Coordinator for the EU H2020 WEAR Sustain project. Before joining imec, he was associate researcher at Cerna, the Centre for Industrial Economics at Mines ParisTech (2008-2010). He holds a MSc in Economics and Management from the Ecole Normale Supérieure de Cachan and a PhD in Industrial Economics from Université Paris 1, Panthéon-Sorbonne. He was a member of the Unesco Expert Group on the Statistical measurement of the diversity of cultural expressions (2007-2011) and since 2008 he is part of the U40-Capacity Building Programme „Cultural Diversity 2030“. He has led projects at international, national and local levels, funded by public (e.g. European Commission, Unesco) or private (e.g. Google) organizations. His main research interests are cultural diversity, media innovation and wearables.

Sergi Jorda

Universitat Pompeu Fabra / Professor, Reactable Systems / CEO

Sergi Jordà holds a B.S. in Fundamental Physics and a PhD in Computer Science and Digital Communication. He is an Associate Professor at Universitat Pompeu Fabra, where he directs the Music and Multimodal Interaction Lab, and he is one of the co-founders and current CEO of the company Reactable Systems. Throughout the 1990s he worked as a media artist and freelance programmer, conceiving and developing award winning interactive installations and multimedia performances. His main research interests are in the confluence of HCI, tangible, musical and physiological interaction, and he is specially interested in the applications of Machine Learning for music creation. He has authored more than 100 publications and has received many international awards, including the prestigious Ars Electronica's Golden Nica (2008). He is currently the IP of the EC founded RAPID-MIX project, which focuses on the production of the next generation of Multimodal Interactive eXpressive (MIX) technologies.